Radio Row 2026 - Super Bowl LX

Datavault AI activated live across Radio Row during Super Bowl LX with ADIO®, DVHOLO™, and tokenized digital assets, delivering immersive fan engagement and real-time audience interaction in one of the world's most demanding live-event environments.

For the event, Datavault AI partnered with NFL Alumni Health to amplify their wellness and public safety messaging while showcasing the future of fan engagement and athlete digital identity.

Datavault AI ambassador, UFC Champion and media personality, Mark Kerr, carried out a series of inteerviews to discuss the company's vision for sports tech and the opportunity Datavault AI provides for athletes to own and monetize their name, image, and likeness (NIL) as a digital asset.